What to expect at Apple's product launch event on March 4
Apple has scheduled a product launch event, dubbed an "Apple Experience", for March 4 at 9AM ET. The company is reportedly holding this event in NYC, London and Shanghai.
Everyone loves shiny new products, so what can we expect to see at Apple's first launch event of 2026? We don't know anything for certain, but we have plenty of educated guesses that have been sourced from industry reports and speculation from analysts.
Editor's Note (on March 2 at 9:45AM ET): Apple has officially announced the iPhone 17e and iPad Air (M4). It's expected to continue to unveil new hardware in the following days, per the rest of this article.
Budget-friendly MacBook
There have been rumors swirling that Apple is preparing to launch a cheaper alternative to the MacBook Air. Bloomberg reported on this all the way back in November. Industry rumors indicate that Apple will be stuffing this laptop with an iPhone processor, the A18 Pro, to keep the price down.
Worth pointing out the three colors from the invite are light green, blue and yellow -- which just so happen to be the colors Apple has tested the low-cost MacBook with, as I wrote yesterday. Coincidence? We shall see. https://t.co/1FFVkfw9JZ pic.twitter.com/ssKDDzdJsw
— Mark Gurman (@markgurman) February 16, 2026
It's also been suggested that this laptop will only include 8GB of RAM, which kind of flies against the company's recent stance to outfit all Macs with at least 16GB of RAM. However, that would certainly help with the cost. You might have heard about a little thing called AI that chomp chomps on all RAM it can find.
TechRadar has reported that this could be Apple's biggest laptop launch in years, with potential initial shipments hitting 8 million units. The price is likely to be somewhere in the $699 to $799 range, which is pretty nifty. However, I'd still go for an Air at $999. They are absolute workhorses.
MacBook Pro with M5 Pro and Max chips
It's likely that Apple will release more powerful MacBook Pro models this ye
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