Lancôme Bets Big on Longevity Science

As L’Oréal reports softer sales growth,  with its luxury division hit by weaker travel retail demand in Asia, one of its biggest brands is betting on science to reignite momentum. Lancôme is launching a new longevity-focused skincare line, positioning it not as anti-aging, but as a science-backed approach targeting the biological root causes of skin aging. Vania Lacascade, Global Brand President at Lancôme. joined Bloomberg Open Interest to talk about the science and strategy behind the launch. (Source: Bloomberg)