eBay snaps up Depop in €1bn bid for Gen Z wallets

Euronews · Feb 19, 2026 · Collected from RSS

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Published on 19/02/2026 - 13:43 GMT+1 The popular US online reseller has agreed to buy second-hand fashion marketplace Depop from Etsy for about $1.2 billion (€1.0bn) in cash, the companies said in statements on Wednesday. The deal comes as used clothing grows in popularity, with shoppers looking for unique items that cost less than new ones and help keep unwanted clothes out of landfills. In a statement, eBay chief executive Jamie Iannone said the acquisition would help the company reach a younger demographic. “We are confident that as part of eBay, Depop will be even more well-positioned for long-term growth, benefiting from our scale, complementary offerings and operational capabilities,” Iannone said. As of 31 December 2025, Depop’s marketplace had 7 million active buyers, nearly 90% of whom are under the age of 34, and more than 3 million active sellers, the joint release said. The deal comes five years after Etsy bought Depop for $1.6 billion (€1.3bn). The app was founded in 2011. eBay, based in San Jose, California, said it intends to pay in cash. Etsy, based in Brooklyn, New York, said it plans to use the proceeds for general corporate purposes, continued share repurchases and investment in its core marketplace. The transaction, which has been unanimously approved by the boards of both eBay and Etsy, is expected to close in the second quarter, the companies said. Depop is expected to retain its name, brand, platform and culture, according to the release. eBay shares rose more than 7%, while Etsy shares jumped close to 15% in after-hours trading after the announcement.