Tunic publisher claims TikTok ran 'racist, sexist' AI ads for one of its games without its knowledge
Indie publisher and developer Finji has accused TikTok of using generative AI to alter the ads for its games on the platform without its knowledge or permission. Finji, which published indie darlings like Night in the Woods and Tunic, said it only became aware of the seemingly modified ads after being alerted to them by followers of its official TikTok account.
As reported by IGN, Finji alleges that one ad that went out on the platform was modified so it displayed a "racist, sexualized" representation of a character from one of its games. While it does advertise on TikTok, it told IGN that it has AI "turned all the way off," but after CEO and co-founder Rebekah Saltsman received screenshots of the ads in question from fans, she approached TikTok to investigate.
A number of Finji ads have appeared on TikTok, some that include montages of the company’s games, and others that are game-specific like this one for Usual June. According to IGN, the offending AI-modified ads (which are still posted as if they’re coming directly from Finji) appeared as slideshows. Some images don’t appear to be that different from the source, but one possibly AI-generated example seen by IGN depicts Usual June’s titular protagonist with "a bikini bottom, impossibly large hips and thighs, and boots that rise up over her knees." Needless to say (and obvious from the official screenshot used as the lead image for this article), this is not how the character appears in the game.
As for TikTok’s response, IGN printed a number of the platform’s replies to Finji’s complaints, in which it initially said, in part, that it could find no evidence that "AI-generated assets or slideshow formats are being used." This was despite Finji sending the customer support page a screenshot of the clearly edited image mentioned above. In a subsequent exchange, TikTok appeared to acknowledge the evidence and assured the publisher it was "no longer disputing whether this occurred." It added that it has escalated the
