A cheap MacBook is the perfect way for Apple to win over Windows users
The MacBook is coming back — or at least, that's what the rumors claim. Next week, Apple is expected to announce a colorful, low-cost, non-Air, non-Pro MacBook powered by one of its mobile processors. By avoiding its pricier M-series chips, Apple may reportedly be able to reach a low $699 or $799 price for the MacBook. The $999 MacBook Air is the cheapest laptop on the company's website right now, but Apple also sold the older M1 MacBook Air at Walmart for $700 in 2024, which later went down to $650 last year.
That Walmart deal was a smart way for Apple to test out the viability of cheaper MacBooks without building an entirely new product. But now the M1 Air’s design looks seriously dated, and the company also needs to move beyond the six-year-old M1 chip. It's time to get serious about delivering a true low-cost Apple laptop.
There's another compelling reason to bring back a cheaper MacBook: It's the perfect way to court disgruntled Windows users, something Apple hasn't really done since its "Get A Mac" ads from the mid-2000s. I figure the unbridled success of the iPhone and iPad made Apple focus less on directly competing with Windows. The sleek designs of the 2011-2015 era MacBook Air and Pros were their main selling points, but Apple's push towards USB-C-only machines and unreliable butterfly keyboards later made it clear it wasn't totally focused on Macs.
A MacBook Air M5 on a table.
Devindra Hardawar for Engadget
But now Microsoft is distracted by AI — it's been pushing Copilot and AI features for years, instead of improving the Windows experience with more useful upgrades. Recent talk of agentic AI capabilities, which would let Copilot handle tasks for you automatically, also sparked plenty of criticism from Windows users. And with all of the focus on AI, Microsoft has also released some disastrous Windows updates over the last year, which have bricked OS installations. So, Apple, why not make a direct play for Windows users?
Last year, I covered why it's
