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Duolingo Looks to Double Daily Active Users to 100M by 2028
Bloomberg
Published about 2 hours ago

Duolingo Looks to Double Daily Active Users to 100M by 2028

Bloomberg · Feb 27, 2026 · Collected from RSS

Summary

Duolingo was under pressure post-earnings after it said its drive to gain subscribers would mean slower earnings growth and narrower profit margins in the short term. The language-learning app company said it would step up investment in artificial intelligence and sacrifice some degree of monetization in order to accelerate user growth and engagement, with the goal of doubling the current number of daily active users to 100 million in 2028. Duolingo Co-Founder, Chairman, President & CEO Luis von Ahn joins Bloomberg Businessweek Daily to discuss. von Ahn also weighs in on how the app is using AI to bolster its language-learning programs. He speaks with Carol Massar and Tim Stenovec. (Source: Bloomberg)

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