After ‘Cosmic Orange’ This Could Be the iPhone 18 Pro’s Must-Have Color

Gizmodo · Feb 23, 2026 · Collected from RSS

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Apple hit a home run with the Cosmic Orange iPhone 17 Pros. The color has reportedly been a major hit, especially in China, where consumers liken the vivid shade to goods made by French luxury brand Hermès, which uses a signature orange for its products and packaging. What’s the next color Apple is preparing for the iPhone 18 Pros expected to launch this fall? Writing in his latest Power On newsletter, Bloomberg’s Mark Gurman says the iPhone 18 Pro and 18 Pro Max could come in a “deep red.” He says that “the new flagship color” is indeed in testing “as of now.” Whether or not Apple adds red to the lineup or replaces Cosmic Orange is unclear. See iPhone 17 Pro at Apple.com Gurman also says that rumors that the iPhone 18 Pros might come in purple or brown are “probably just variants of the same red idea.” So maybe don’t get your hopes up for those. Additionally, he says the upcoming foldable iPhone will not get any fun colors, sticking with “some sort of dark gray or black and a variation of a white or light silver.” For those keeping tabs, the last time that Apple released a red-colored iPhone was in 2022 with the (Product)Red iPhone 14 and 14 Plus. The Apple and (Product)Red partnership allowed a portion of the purchase from those iPhones to be sent to the Global Fund, a charity that fights HIV/AIDs and other diseases. Gurman makes no mention of (Product)Red in his newsletter, which could suggest the red iPhone 18 Pros won’t have any connection to it. If I can share my two cents, red is an auspicious color in Chinese culture and is associated with good fortune and success. So it wouldn’t surprise me at all if Apple leans into colors that appeal to China, its third-largest region after the U.S. and Europe. Other than a new red shade, the iPhone 18 Pros are expected to largely resemble the iPhone 17 Pros. Early rumors claim the premium iPhones will have a smaller Dynamic Island—that’s the pill-shaped cutout that houses the selfie camera and Face ID sensors. The iPhone 18 Pros also might have a better color-matched aluminum frame and glass cutout for wireless charging. Other annual upgrades to expect: a faster chipset and improved cameras. It feels super early to be talking about the iPhone 18 Pros, but if you follow the rumors and leaks cycle, you’ll know this is all on track. Also, Apple’s fall iPhone launch is only 6.5 months away. Wild, I know. 2026 is just speeding by. See iPhone 17 Pro at Apple.com